VAIO, the Japanese PC manufacturer from the 90s. Their laptops were not really good or special, but I always liked the logo. VAIO was originally short for Video Audio Integrated Operation. The concept for the logo was conceived by Teiyu Goto, the supervisor of the product who worked at Sony. He integrated various meanings into the logo. The 'VA' is drawn as a sine wave and the 'IO' as binary digits 1 and 0, the combination representing the merging of analog and digital signals. When you see it, it gives a smile. As far as I'm concerned, this is in the FedEX category.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!