A logo does not exist without context. This is usually visible in the literal sense (of the "image"). When a (I call it just one) metaphysical change takes place, it becomes really interesting to me. Richard Prince's "Marlboro Man". You will not see the logo anywhere. But everyone knows what that cowboy stands for in the logo. I find the images of Jenny Holzer for Ceasars Palace (Protect me from what I want) or the photos of Stephen Shore (Uncommon Places) inspiring. One of the best examples of a logo based on those principles is the logo that Lance Wyman designed for the 68 Games.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!