A logo does not exist without context. This is usually visible in the literal sense (of the "image"). When a (I call it just one) metaphysical change takes place, it becomes really interesting to me. Richard Prince's "Marlboro Man". You will not see the logo anywhere. But everyone knows what that cowboy stands for in the logo. I find the images of Jenny Holzer for Ceasars Palace (Protect me from what I want) or the photos of Stephen Shore (Uncommon Places) inspiring. One of the best examples of a logo based on those principles is the logo that Lance Wyman designed for the 68 Games.
Jacques KoeweidenKoeweiden Postma
The pattern that forms the basis of this identity - the footprint - is taken from the typical strokes of Van Gogh in his painting "De Maaier". We have developed the color palette based on the colors of his key works. The footprint can be used in various cut-outs, weights, colors and dimensions. To create a beacon in this visually rich identity, we chose to leave the logo black and white and use a neutral font, the Gotham rounded, making the logo a kind of stamp. Inspired by the rectangular shape of the museum (Gerrit Rietveld) and the glass ceilings of the main entrance.