Logo Van Gogh Museum

Jacques Koeweiden

Koeweiden Postma

The pattern that forms the basis of this identity - the footprint - is taken from the typical strokes of Van Gogh in his painting "De Maaier". We have developed the color palette based on the colors of his key works. The footprint can be used in various cut-outs, weights, colors and dimensions. To create a beacon in this visually rich identity, we chose to leave the logo black and white and use a neutral font, the Gotham rounded, making the logo a kind of stamp. Inspired by the rectangular shape of the museum (Gerrit Rietveld) and the glass ceilings of the main entrance.

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