Logo De School

Jeremy Jansen

Studio Jeremy Jansen

The School is an initiative of the founders of Club 11 and Trouw, in which a former school building has been transformed into a club/restaurant/gallery. The logo is inspired by the grid-like character of the building: it mirrors its physical living environment and the house style. It sums it up, as it were, in a powerful statement. As flexible and light as Whitney's logo is, so unshakable is the De School logo. It is strong because of its simplicity and it comes into its own best as part of the hard lines of the accompanying grid, on posters, banners, and within the building and signage.

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