Mini. As far as I am concerned, the example of an iconic brand that has been reduced to the true essence by the German design agency KKLD in the last restyle. The idea behind the original MINI brand was to develop a highly efficient car with a focus on the essence of driving. So simplicity, but with a striking and unique driving experience. Ironclad to implement that concept in the new logo design and in the entire identity. With this logo and the new identity based on clear typography, MINI shows that it does not only fit the spirit of the times but that it dictates it.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!