Logo Das Mag

Rindor Golverdingen


There are many logos that impressed me in my youth. In particular the logos that I misunderstood. For example, I have long wondered why there is a hole in the Chocomel glass. Later I saw that it was the thumb of the hand holding the chocolate glass. After that realization I saw the value of a threshold in a logo. A logo must have something that ensures that the logo remains. Your brain has to pass a threshold and with that the logo is branded in your conscious or subconscious mind. There are logos in our portfolio where we have applied that strategy. For example that of Das Mag: the A is central with the remaining letters of the brand around it. The words Das and Mag can be found in the diagonals.

Submit your favourite logo’s!

  • What is the best logo you ever designed? Do you know why?
  • Which logo from another designer do you think is the best logo ever? Why is that?
  • Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!