My favorite logo is the NS logo. The logo was designed in 1968 by Gert Dumbar and René van Raalte and remains relevant and fresh. I think this is the ultimate example of timeless design. It is no longer necessary for NS to mention Dutch Railways with the logo. This makes the recognisability (in the Netherlands) comparable to the Swoosh of Nike or the golden arches of McDonalds. The stratification also appeals to me enormously; the logo includes the letters N and S, a track change and the two directions that a train can travel. At Vruchtvlees we feel a strong connection with this tradition of Dutch Design. It is our goal to continue this rich history on a digital level.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!