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Logo Das Mag

Rindor Golverdingen

Vruchtvlees

There are many logos that impressed me in my youth. In particular the logos that I misunderstood. For example, I have long wondered why there is a hole in the Chocomel glass. Later I saw that it was the thumb of the hand holding the chocolate glass. After that realization I saw the value of a threshold in a logo. A logo must have something that ensures that the logo remains. Your brain has to pass a threshold and with that the logo is branded in your conscious or subconscious mind. There are logos in our portfolio where we have applied that strategy. For example that of Das Mag: the A is central with the remaining letters of the brand around it. The words Das and Mag can be found in the diagonals.

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