
My favorite logo is the NS logo. The logo was designed in 1968 by Gert Dumbar and René van Raalte and remains relevant and fresh. I think this is the ultimate example of timeless design. It is no longer necessary for NS to mention Dutch Railways with the logo. This makes the recognisability (in the Netherlands) comparable to the Swoosh of Nike or the golden arches of McDonalds. The stratification also appeals to me enormously; the logo includes the letters N and S, a track change and the two directions that a train can travel. At Vruchtvlees we feel a strong connection with this tradition of Dutch Design. It is our goal to continue this rich history on a digital level.