Rolf Coppens


For Filmhuis Den Haag, the Hague's house for quality film, the logo is the basis of the house style. That logo is visually so simple that anyone can get started. With a special F for a Hitchcock festival, for children, or an F made out of cake for the restaurant. But others also make an F: art school students, primary school students, knitting mothers and gardening fathers. It underlines the idea that Filmhuis Den Haag wants to belong to everyone. ‘The starting point of the new house style was openness to the city and our visitors. This worked like a flywheel, we now have a different mindset and way of working’, says Josien Buijs, Head of Marketing.

Submit your favourite logo’s!

  • What is the best logo you ever designed? Do you know why?
  • Which logo from another designer do you think is the best logo ever? Why is that?
  • Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!