Much has been said and written about the logo of the Stedelijk Museum by Mevis and van Deursen, and mostly negative. But I was immediately convinced: it is a simple, timeless choice that makes the whole image of the Stedelijk a lot friendlier due to its playful character. It is such a stupid, almost childish design choice that it has required an incredible amount of courage to present this at an institution such as the Stedelijk. When we were allowed to design the Stedelijk's website in 2017, based on this house style, we did not include the logo. Because the visual language is so strong and recognizable; other rules apply to digital.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!