Enchilada prefers ‘legible’ logos. Logos where the visual origin can be traced, logos where a powerful basic idea forms the conceptual and visual starting point. Of course, some brands or services lend themselves better to a visually 'readable' translation than others, but we believe the art of (logo) design lies in visualizing (the essence of) a brand or service, not in abstracting it. Abstractions often create distance, where connection is desired. As an exponent of the ‘readable’ logo, we have opted for the wool brand that, after more than 60 years, has lost none of its substantive or visual significance. But this could also have been the logo of Apple, Shell, NS or the Zonnebloem.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!