Logo scheepvaartmuseum

Taco Sipma


In 2009 we developed a new visual identity for the Maritime Museum. This had to express the ambition to connect with a wider and more diverse target group. As the oldest means of communication in shipping, a flag proved to be a fruitful basic form for all possible communications. The gradient hues were derived from the dramatic skies from the museum's collection of paintings. The specially designed font found its origin in old documents, calligraphic manuscripts and template typography. The flexible visual system that has been developed with identity, still results in surprising, clear and very recognizable visual communication.

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