The Pompidou Center has been exceptionally successful on many fronts. As urban renewal, as architecture, as a program, as a square and as experience. Those who climb the escalators, along the outer facade, slowly rise above the surrounding buildings and overlook a large part of Paris. Magic. The logo is a powerful, graphic representation of this experience. The logo refers to the building, but also to the movement in the building. The lines have been kept open on the right and left to emphasize the openness of the museum.
In 2005 we came into contact with the SP, the Dutch Socialist Party. At that time, the party was led by Jan Marijnissen. The logo of the party was a cartoon of a flying tomato. In the new logo, a stylized tomato forms a dot behind the letters SP. The five-leaved crown on the tomato is shown as a solid star, cut out of a round red shape. Writer Hugues Boekraad described the logo as 'a heavenly sign in an earthly embrace'.