The Pompidou Center has been exceptionally successful on many fronts. As urban renewal, as architecture, as a program, as a square and as experience. Those who climb the escalators, along the outer facade, slowly rise above the surrounding buildings and overlook a large part of Paris. Magic. The logo is a powerful, graphic representation of this experience. The logo refers to the building, but also to the movement in the building. The lines have been kept open on the right and left to emphasize the openness of the museum.