How powerful is a logo that is still up-to-date after 56 years, without any modification to font or shape? The American art director and graphic designer Paul Rand, among others, designed a logo for IBM without an expiry date. The power is unmistakably in its simplicity. The American modernist, strongly influenced by European trends, was pronounced when it came to logos and corporate identities. ‘A logo derives meaning from the quality of the thing it symbolises, not the other way around. A logo does not sell (directly), it identiﬁes. Simplicity is not the goal. It is the by-product of a good idea and modest expectations.’
A graveyard in france. Interdit pour les chiens. The sign at the entrance was probably made by the manager himself. The dog, put away in a few careless brush strokes; the red border around it and the black cross as undeniable markers of the ban. You just bump into that. Everything is right on the board: one form that brings everything together. The ‘found’ dog on the road sign became the symbol for the Japanese-Dutch art exchange project NowHere that was initiated by visual and sound artist Paul Panhuysen and exhibited in the Appolohuis in Eindhoven and the ICAEE / Gallery Surge in Tokyo (Japan).