How powerful is a logo that is still up-to-date after 56 years, without any modification to font or shape? The American art director and graphic designer Paul Rand, among others, designed a logo for IBM without an expiry date. The power is unmistakably in its simplicity. The American modernist, strongly influenced by European trends, was pronounced when it came to logos and corporate identities. ‘A logo derives meaning from the quality of the thing it symbolises, not the other way around. A logo does not sell (directly), it identiﬁes. Simplicity is not the goal. It is the by-product of a good idea and modest expectations.’
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!