A strong logo tells a story at a glance and when you look for a second time you discover something new. A strong logo intrigues and defies the laws, is stubborn, it fits within and originates from its category. A strong logo is more than an identifier, it talks and makes you think. Playing with visual intelligence, counter-form, illusion, iconography, semiotics, storytelling. This logo of The Hague pop venue ’Paard van Troje’ for me represents a way of thinking and is beautifully executed in its kind. A way of designing that challenges you to look. You can see that quality in more strong logos. FedEx, Toblerone, MyFonts .... But I witnessed the development of the ‘Paard’ identity from up close and therefore it has extra meaning for me.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!