Logo The Garage Creations

Yvo de Ruiter

Design Affair

What’s he building in there? The garage as an archetype for the laboratory. The hiding place where inventors can build without being seen. Steve Jobs, Walt Disney, Richard Branson, they all started in a shed. The Garage developed concepts and organized events. I translated this into a black box. Worlds were conceived and everything could happen. The content came to life as it opened. A dynamic and generative identity with a diversity of (moving) logos with stories. No logo is the same. A great way to play with visual intelligence, storytelling, moments, illusion, surprise and semiotics.

Submit your favourite logo’s!

  • What is the best logo you ever designed? Do you know why?
  • Which logo from another designer do you think is the best logo ever? Why is that?
  • Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!