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Logo The Garage Creations

Yvo de Ruiter

Design Affair

What’s he building in there? The garage as an archetype for the laboratory. The hiding place where inventors can build without being seen. Steve Jobs, Walt Disney, Richard Branson, they all started in a shed. The Garage developed concepts and organized events. I translated this into a black box. Worlds were conceived and everything could happen. The content came to life as it opened. A dynamic and generative identity with a diversity of (moving) logos with stories. No logo is the same. A great way to play with visual intelligence, storytelling, moments, illusion, surprise and semiotics.


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