
The Thrasher logo could easily appear on the facade of a shawarma tent. The typeface (Banco), from typographer Roger Excoffon, was designed in 1951. The skateboard magazine Thrasher was founded in 1981 and they immediately made it cool. For over forty years all skate generations and wanna bees (Justin Bieber) have worn this logo on their shirts. And it is still on the cover of the magazine. A good example of how strong their brand values are and how they let a (actually quite ugly) logo shine.