The Lindon Leader design for FedEx is one of the most creative logos ever designed. Not because of what is there, but because of what is not. It has taken on legendary proportions. It has won more than 40 design awards and was declared one of the top 8 logos of the last 35 years by Rolling Stone magazine at its 35th anniversary.
Gé Smit
g-o-d / Go Other DirectionsIn 1991 I designed the logo for Gerard van den Berg, an international furniture designer. I started from the idea ‘not because of what is there, but because of what is not’. In the logo I incorporated elements of ’life’ and ‘play’.