Now this tag is unmin. But when I was just a little boy you came across him in every pool changing room. The cheerful graffiti with ‘Kilroy was here’. A man with a thick cock-nose who looks curious about a fence. Sometimes with three hairs and sometimes not. An effective icon to be copied by everyone. Later I heard that this graffiti originated in the Second World War as a clandestine quality mark for allied army material. What attracts me is that this logo has started to lead its own life and, depending on the sender, has its own signature (and even meaning).
Barry de Bruin
Ping-Pong DesignWe (Maarten, Jan, Mirjam and I) had just escaped at Studio Dumbar. When Visual Arts in Public Space (BKOR) asked us to design a logo, we went completely crazy. We wanted to break with all the logo rules that we had learned. Get rid of abstraction and modernist styling. Paint the technical conditions for optimum reduction and reproduction. We wanted to create a logo that contained the entire world. Just like old maps of only half discovered countries in which the cartographer gave free rein to his imagination. For example, we wanted to capture the landscape of public art in Rotterdam in the logo.