The logo for the Dutch Railways dates from 1968 and is now one of the oldest, contemporary corporate identities still in use in The Netherlands. This logo designed by Gert Dumbar and his team of Tel Design, is an example of how the essence of a business activity, a service, can be conveyed in simplicity. In an instant it suggests a track as well as movement and efficiency. Efficient also in its application because wherever it is displayed, however small or large, with or without it’s corporate colours, and whatever the material or technique, it is always rock solid and clear. It’s a logo that in its abstraction, after seen once, anyone could easily draw by hand from memory.