Results
Modular logo for a streetwear and sneaker retailer and brand which started as an online store focused on sneakers and has grown into a broader fashion platform with physical stores across Europe, selling footwear, apparel, and accessories. The logo and overall visual system is based around a custom typeface called Foot, which ensures consistency while allowing flexible modification. The mark can be extended, crossed, underlined, or interrupted, referencing graffiti, tagging, and everyday acts of personalisation, creating an unlimited number of logo versions which can be easily reproduced across the wider visual identity. This balance between structure and spontaneity reflects contemporary street culture while remaining precise enough for premium applications across digital, retail, and product contexts.
A dream project that replaced a highly recognisable original logo, redefining Formula 1’s visual identity for a new era. The new mark captures motion, precision, and simplicity, helping the brand connect with a new generation of fans and perform consistently across digital, broadcast, and physical environments. Definitely one of my favourite recent projects.