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Logo BKOR

Barry de Bruin

Ping-Pong Design

We (Maarten, Jan, Mirjam and I) had just escaped at Studio Dumbar. When Visual Arts in Public Space (BKOR) asked us to design a logo, we went completely crazy. We wanted to break with all the logo rules that we had learned. Get rid of abstraction and modernist styling. Paint the technical conditions for optimum reduction and reproduction. We wanted to create a logo that contained the entire world. Just like old maps of only half discovered countries in which the cartographer gave free rein to his imagination. For example, we wanted to capture the landscape of public art in Rotterdam in the logo.

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