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The ‘M-logo’ is a simple representation of different parties coming together. Simple lines forming different shapes, which are matched to form a letter. Mindyourmatch is a new challenger brand, focusing on matching the best IT-freelancers and companies looking for high skilled people. Proposed matches are based on both skills and job requirements, personality and business culture as well as ambitions and company strategy. The people at mindyourmatch say their process / service is 'easy and personal'. I’d like to add 'simple and elegant', as well.
We all know the logos from NS, FedEx, IBM, KLM, Albert Heijn and surely other logos of that ‘era’. Geometric, dots, squares, just a letter or a monogram. They’re still relevant, attractive and most of them still in use today. A logo which has the same attraction to me is the Braun-logo. Originaly designed by Will Münch in 1934, revised in 1952 by Wolfgang Schmittel. I wish all logos could look so simple. Well, not all…