The restyling of Dropbox bears witness to visual courage, designed by Collins New York. The old identity only had a logo, Collins has simplified the logo and supplemented it with a style / mentality that is colorful and energetic. A pure sparkle! Dropbox recognizes that the future of the company does not depend on what they have already achieved, but on understanding where they want to go, with the added benefit of promoting its users. Dropbox has taken a brave new direction, a fresh large new color palette, hand-drawn and colorful illustrations and a wide variety of typography. In a world where brands are constantly simplifying and removing things, it is nice to see something brave, elaborate and daring again.
