When the First World War started, it was the custom of ground troops to shoot at all planes, friend and foe. This made the need for identification clear. The Union Flag was first painted under the plane, but this was confused with the German iron cross. Following the example of the French, the round emblem was devised but then turned over with the colors. In the sixties the RAF roundel became known again by the British rock groups The Who and the Mods who wore it as part of their image. Simplicity has always fascinated me - simplicity at it’s best. It also has a beautiful duality in it; the rebellion of the britrock alongside the authority of the british Air Force.
Carlo Elias
Smel* design agency'Les Garçons de Smel' was on the envelope that photographer Cornelie Tollens slid over the table to us in 2008. 'Your photo prints', she said. When we looked at the A3 envelope on the table, a smile spontaneously appeared on our faces. The personal note from Tollens was the starting point for our new identity. The asterisk played an important role in this: it indicated that there was a story about Smel. Small anecdotes varied from a signed text by Bono (U2) to a piece of e-mail from Tom Waits. In 2016 we developed a new organizational strategy and visual identity. With the asterisk. The asterisk then acquired a richer meaning: in addition to annotation, it stands for the interpretation of a project or Smel's expertise.