One of the very first non-religious ‘global’ symbols. When this logo was designed in 1913 it was not possible to predict what the impact would be. Since then it has become one of the world's best recognized symbols, seen by billions of people during the games, always in a different logo design. The symbolic power is strong. People associate this logo with values such as ‘global’, ‘inspiring’, ‘friendship’, ‘diversity’, ‘peace’ and ‘excellence’. Positive values that help the brand have a unique and powerful identity that is universal and transcends sport. That makes it ‘more than a brand’. My favorite logos: Montreal 1976, Munich 1972, Mexico 1968, Calgary 1988, London 2012, Rio 2016, Tokyo 2020 and the most favorite is Tokyo 1964.
