One of the very first non-religious ‘global’ symbols. When this logo was designed in 1913 it was not possible to predict what the impact would be. Since then it has become one of the world's best recognized symbols, seen by billions of people during the games, always in a different logo design. The symbolic power is strong. People associate this logo with values such as ‘global’, ‘inspiring’, ‘friendship’, ‘diversity’, ‘peace’ and ‘excellence’. Positive values that help the brand have a unique and powerful identity that is universal and transcends sport. That makes it ‘more than a brand’. My favorite logos: Montreal 1976, Munich 1972, Mexico 1968, Calgary 1988, London 2012, Rio 2016, Tokyo 2020 and the most favorite is Tokyo 1964.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!