I love logos that scream. Logos of American cornflakes packaging, candy bars, and toys. Thick and fat. Lots of color. Logos full of energy, they make me happy. Which I find the most beautiful is hard to say. It is often the combination of many that makes it in total beautiful. A candy rack in a gas station, a games department in a toy store with all sorts of logos that scream: ’Buy me, no buy me!’ Who designs all those things? I have no idea, but if Nestlé ever calls us, I will do my bit with love!