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myTomorrows offers early access to new medicines. The logo for myTomorrows is a good example of a logo that has been specially developed to tell a new story. A story for which there is no clear symbolism yet, but that is growing through the use of the logo. Perhaps contrary to the conventional: that is the power of the design. It also requires courage and commitment from the client; to be the tone-setter of this new meaning.
Usually the context and the application of design determine the quality for me. I therefore find it difficult to answer the question about my favorite logo. After a moment of thinking, I therefore turned it around for myself: which logo did I like without the context and application playing a role? The EUNL logo, designed by Studio Dumbar, is a good example of the power of form.