In this logo you can see what the great power behind strong branding is for me: telling stories. The logo unites some elements such as a location pin, a heart, a human figure and the A from Airbnb. That is a nice stepping stone to the story of Airbnb, which is then loaded, loaded and loaded again, via videos, blogs and of course the website. I think it is strong that the branding and the online experience are one. That's something which is still too often disconnected, but which increases enormously the impact if you are able to make that connection. Airbnb is credible as a brand down to its pores. The brand has a friendly and accessible voice, but at the same time it does not lose its authority. It has consciousness.