Logo Boenda

Dirkjan Brummelman


This logo, well considered, is no more than a line with a color gradient. A curl. A child could draw it. That simplicity increases the narrative power. It is literally so flexible that you can create any shape with it. The color gradient and the combination with the Rockwell make it a message from Boenda. My preference for this logo stems from the fact that it is so organic that it differs from the firmly grounded logos that I also created. There is a disadvantage to this logo: Boenda only publishes e-books and communication only takes place online, so the logo is purely meant for application in RGB. Outside the screen it becomes flat and loses its magic.

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