In this logo you can see what the great power behind strong branding is for me: telling stories. The logo unites some elements such as a location pin, a heart, a human figure and the A from Airbnb. That is a nice stepping stone to the story of Airbnb, which is then loaded, loaded and loaded again, via videos, blogs and of course the website. I think it is strong that the branding and the online experience are one. That's something which is still too often disconnected, but which increases enormously the impact if you are able to make that connection. Airbnb is credible as a brand down to its pores. The brand has a friendly and accessible voice, but at the same time it does not lose its authority. It has consciousness.
This logo, well considered, is no more than a line with a color gradient. A curl. A child could draw it. That simplicity increases the narrative power. It is literally so flexible that you can create any shape with it. The color gradient and the combination with the Rockwell make it a message from Boenda. My preference for this logo stems from the fact that it is so organic that it differs from the firmly grounded logos that I also created. There is a disadvantage to this logo: Boenda only publishes e-books and communication only takes place online, so the logo is purely meant for application in RGB. Outside the screen it becomes flat and loses its magic.