Edgar Smaling

Smel* design agency

The Dyneema Project was started by DSM in 2015 and is meant for innovators in the fashion, sports and lifestyle industry that continue to push the boundaries. In the world of super strong synthetic fibers Dyneema is the top. This revolutionary material is suitable for extreme applications such as anchoring oil rigs or bulletproof vests in the military. Industrial ingenuity is one thing, real out-of-the-box innovation is something else. This is usually the domain of creative start-ups, pioneers operating under the company radar. Their Dyneema applications range from sneakers to kayaks and motorcycle gear.

1991

Dutch Magazine Swip Stolk

During my studies at the academy St. Joost in 1993 I got a copy of Dutch Magazine in my hands. The first thing that stood out was the special character of the logo in the top left corner, and then the black and white photo of the female model. The logo of Dutch Magazine is designed by Swip Stolk in 1991. The logo is both powerful and illustratively refined, the sword pricks and the crown gives a niche élan. And that symbolism translates exactly what Dutch Magazine was: the high-profile magazine of the avant-garde that brought the very best in fashion.

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