Edo van Dijk

Edenspiekermann

In the autumn of 1990 I worked as a young designer at BRS Premsela Vonk, predecessor of Edenspiekermann. With Edo Smitshuijzen, Mark Goslinga and others, I designed a new house style and logo for the former Ministry of Transport, Public Works and Water Management. As an overarching theme, we chose 'Controlled movement, on land, at sea and in the air.' From piles of sketches, Edo S. chose a direction that I continued to develop with an early version of Freehand. My father once taught me how to create spatial perspective on paper with a horizon and vanishing points. This knowledge came in handy during the final construction of the logo. The logo was in use by all possible means until the introduction of the government-wide logo in 2008.

1977

I Love NY Milton Glaser

During my studies at the Design Academy (then AIVE) I did an internship at Milton Glaser Inc. in the mid-1980s in New York City. I instantly fell in love with NYC. The city had just recovered from a dark period. In the mid-1970s, crime was huge and tourism had reached an all-time low. The city was technically bankrupt in 1977. Milton Glaser was approached to design a new logo for the city as part of a broad marketing campaign. He did the job completely pro bono, to help his city find its way back up. To this day, the 'city merchandise' with this brilliant logo on it generates more than $ 30 million in revenue every year. A large part of the profit goes back into the cash of New York.

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