During my studies at the Design Academy (then AIVE) I did an internship at Milton Glaser Inc. in the mid-1980s in New York City. I instantly fell in love with NYC. The city had just recovered from a dark period. In the mid-1970s, crime was huge and tourism had reached an all-time low. The city was technically bankrupt in 1977. Milton Glaser was approached to design a new logo for the city as part of a broad marketing campaign. He did the job completely pro bono, to help his city find its way back up. To this day, the 'city merchandise' with this brilliant logo on it generates more than $ 30 million in revenue every year. A large part of the profit goes back into the cash of New York.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!