Logo Young Impact

Fanny Morriën

Henry Handsome

This is one of my favorite designs, a clear logo for a cool brand. Young Impact is a foundation that believes in the power and ideas of young people to change what they consider important. We were asked to design a corporate identity that could convey the ambition of the brand and that would appeal to the target group. After research, we arrived at an image strategy based on the combination of street culture and clarity in form. The logo represents the domino effect, 1 stone falls over and causes a chain reaction. The fallen stones end in a lightning bolt that makes an impact.

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