A logo can be well-designed in itself, but its recognizability and appeal depend critically on how the identity is further developed. It is important to know how to build a 'language'. Studio Dumbar was a master at expanding the logo into its own 'language'. For example, take the corporate style for PTT Nederland, 1988/89. From the straightforward logo, the identity is playfully and tastefully extended. Another example of Dumbar's work is the vehicle striping of the Dutch Police. While it's not the Police logo, it significantly defines the identity and has been extended to all emergency services in the Netherlands. It is quite literally "in your face," very powerful. Source: Studio Dumbar
Haico Beukers
Beukers ScholmaSteenhuisMeurs focuses on the practice of repurposing, area development, and heritage policy. Their team includes architects, landscape architects, and architectural historians. In the identity we designed for them, scale is the starting point: zooming in and out. In the bureau’s field, this literally ranges from architectural details to urban and landscape structures. It also reflects their working method: detailed research in archives and perspective on broader connections. The logo is unique because there is both a purely typographic variant and a variant that consists only of imagery. These variants are applied separately, together, or integrated.