Logos as a stand-alone logo can be powerful and recognizable, but they get boring quickly. Strong logos that have received a niche within the house style system, on the other hand, remain exciting. A good example is the Experimental Jetset logo for Whitney Museum of American Art. The flexible thin W continuously adapts to its environment. She complements the house style, she is even inextricably linked to it, and she continues to be surprised by the subtly different forms she takes in various media and expressions.