Logo Ad Random

Johannes Elebaut

ad random

This logo dates from 2014, when Guillaume and I founded our own agency in Ghent. We were searching, and until then had always made a design for someone else. Now it was up to us. Looking in the mirror for a long time. We were looking for something uniform, something without frills. Something you could not deduce from which style we would wear (dictionaries, telephone directories, order numbers, catalogs). Our vision was that every design would become a new story, and we didn't want to adopt a fixed style or formula with our logo. The logo takes this form without shouting. But strongly present.

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