Bruce Mau's studio designed a campaign for Canada in 2012 that is as simple as it is powerful. The logo strongly refers to the Canadian flag - two red blocks with white space in between. As a logo without context, that already works very well. In the campaign, the logo really gets its hold because all kinds of typical Canadian landscapes, important people and special objects are placed between the red blocks. This gives the national flag a new, connecting meaning and that is a wonderful achievement. Goosebumps when I first saw this campaign.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!