Maartel Stal

Tech to Market is a marketing agency with a focus on thoughtful solutions for High Tech companies and startups. Giving direction (from… to…) is already anchored in the company name and forms the core of their approach. However, that fact was not used in the ‘old’ identity. A shame, we thought. We made the existing company name more powerful by using the guiding character as the basis. The new identity is peppered with wordplay, which is always formed from the word mark (profit to value / consumer to ambassador / invention to innovation / now to next) and which stands for the vision of marketing from Tech to Market in an ever changing world.