
One of my favorite logos is the KLM logo. Strong, in the color of the sky and royal in the most graphic way I can think of. Designed in 1961 by the German designer F.H.K. Henrion. First in two shades of blue, but since 1991 in the fresh blue of a beautiful summer day. This logo, coupled with the strong use of the same sky blue on all means and the smart use of digital media, makes KLM a strong and inspiring brand.