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I like logos that are obvious and that feel logical. No difficulty. And preferably no ‘shapes’. In 2002, Edenspiekermann and Thonik designed the new house style for the municipality of Amsterdam. The three Andreas crosses from the city coat of arms were the starting point for the logo, drawn by Earik Ayo Wiersma. A clear, understandable symbol that is immediately clear to all residents and visitors to the city. Initially, parts of the municipality were given their own symbol as an addition. In 2014, after a municipal reorganization, we had the opportunity to really tighten the house style. The logo now only consists of three red Andreas crosses, which are always on a white lane. Recognizable in all means.
One of my favorite logos is the KLM logo. Strong, in the color of the sky and royal in the most graphic way I can think of. Designed in 1961 by the German designer F.H.K. Henrion. First in two shades of blue, but since 1991 in the fresh blue of a beautiful summer day. This logo, coupled with the strong use of the same sky blue on all means and the smart use of digital media, makes KLM a strong and inspiring brand.