
Powerful simplicity is what I respect the most. What I understand by powerful simplicity is a story that is told by a simple form and if that is a basic form, then you have me. To grab just one specific logo, which I would have to label as my favorite, I would destroy the rest. And however stubborn I am (like others;)), I will give two examples. 'The Frame' from National Geographic & 'The Dot' from Central Museum by Lesley Moore.