Powerful simplicity is what I respect the most. What I understand by powerful simplicity is a story that is told by a simple form and if that is a basic form, then you have me. To grab just one specific logo, which I would have to label as my favorite, I would destroy the rest. And however stubborn I am (like others;)), I will give two examples. 'The Frame' from National Geographic & 'The Dot' from Central Museum by Lesley Moore.
Marten de JonghOak & Morrow
Tectyl has been the protector against corrosion for many years. Created about 75 years ago and a brand that eventually became a verb. The ’Born to Protect’ payoff deserves that like no other. This is the brand essence that we have distilled and translated into the Tectyl shield. A shield that stands for protection. The three-dimensional shape stands for an object with a prominent place for the T to reinforce it. This combination of ingredients forms the Tectyl logo developed by Oak & Morrow.