This logo by Woody Pirtle is for a typesetting company called Hilton Typographers and does three key things for me. Firstly, it makes me smile. Secondly it ﬁlls me with admiration for its cleverness – an ‘H’ with a multitude of different serifs, for a typesetting company? Genius. Every ﬁve years or so I unwittingly design something very similar, remember it, and then force myself to abandon whatever clumsy homage is on my screen. So I wish that, thirdly, I had designed it myself.
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!