Logo Shelter

Michael Johnson

Johnson Banks

I have a love/hate relationship with this logo. I love that many cite it as ‘their favourite’ from our portfolio. I love that it encouraged not-for-profits to search for more memorable logos. I love its combination of an emotive word with a (seemingly) effortless idea. I love the fact that its board presentation was my quickest ever (I just turned the board over and said ‘here it is’). But for a while I hated being defined by this design, and by none other. I even stopped showing it for a while. Then I wised up and realised that maybe, just maybe, I’d designed a classic.

Submit your favourite logo’s!

  • What is the best logo you ever designed? Do you know why?
  • Which logo from another designer do you think is the best logo ever? Why is that?
  • Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!