Logo Amphia

Michelle Haak


On the one hand Amphia wants to profile itself as one strong brand. On the other hand, medical specialists need to be able to distinguish themselves within Amphia. The identity we have developed offers room for both needs and that is why it is my favorite. The identity also contributes to the innovative strategy of Amphia because we have removed the word 'hospital' from the logo. The term hospital is old-fashioned and Amphia is precisely a modern dynamic healthcare institution where the patient increasingly takes control over himself.

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