Because work evolves with time, I chose a recent project (at the the time of writing) over something older. This project holds everything that I love about my job. Apart from how it turned out, the entire process was a dream. It starts with a ‘click’, on a personal level. This is what eRocket stands for, and that is what made the project so nice. I was inspired by the talks we had with the client, in which they said that they have a ‘punk rock / DIY approach to things’. To me this is totally relatable and it instantly fueled me with tons of ideas. Eventually, we came to a monumental ‘E’ as a logo mark, combined with a word mark. The ‘E’ can also be interpreted as the tail coming out of a rocket. On its own it is a strong image. The monumental ‘E’ found its way through ideas involving gaffer-tape, punk rock gigs, Black Flag. It all came together, strategy, design and an ambitious client.
Mick Koopman
Mick.studioMade up by the band's singer James Hetfield somewhere in the 80's, the Metallica logo has it all; it's iconic, it's legible, it's original. A combination of bold type (I like it) and some flashes of lightning, it perfectly embodies the band's music without messing up the marketing-potential (Metallica is one of heavy metal's best selling bands). Sort of consistantly used throughout the years, with an iteration here and there, only to realize the original is still the best version. I love metal band's logo's, mostly because they're rubbish. The older logo's like Judas Pries or Iron Maiden are perfectly clear and legible, but the best ones are the Black Metal or Metalcore/ Grindcore logo's, which more than often look like a plate of spaghetti. I find them highly enjoyable. More so, people seem to recognize these shapes and memorize them Can't read them, but know what they mean.