
I was impressed when this logo was introduced in 2010! Was very happy about it. Wow that I wanted to design, I thought back then. Great concept, powerful and simple. Distinctive. What fits the VPRO. Not a fixed logo, but a flexible logo. Every week a different logo on the VPRO guide. Implemented in leaders, posters, flyers. More than a logo! Logo as a starting point. Nine years later I am still regularly surprised with this identity. You can vary endlessly with this. Curious how many there are now!