I was impressed when this logo was introduced in 2010! Was very happy about it. Wow that I wanted to design, I thought back then. Great concept, powerful and simple. Distinctive. What fits the VPRO. Not a fixed logo, but a flexible logo. Every week a different logo on the VPRO guide. Implemented in leaders, posters, flyers. More than a logo! Logo as a starting point. Nine years later I am still regularly surprised with this identity. You can vary endlessly with this. Curious how many there are now!
A world language. You can see logos all over the world. Self-drawn, pasted, cut to perfection. Nice conversations about a logo identity for a foundation, a company. What do you want to radiate for whom?
Wonderful to do this assignment in collaboration with Arnoud van den Heuvel for a Chinese boy, with a father who has his own factory. Often with traditional logos. Linguo wants it differently! Something totally new for the American market. What is different? Beautiful dialogues, also about world markets followed. No physical stores, logo not visible online, packaging not visible online. It is essential that a logo has a good appearance. It turns out to sell very well on Amazon! A new series of packages is being made.