Peter Heijkamp

buro van Ons

The logo for restaurant As is representative of the working method of buro van Ons. This method starts with a ‘work rule’, a conceptual sentence as a starting point for everything that has to do with the brand. For restaurant As, that is ‘Food in its purest form’. That required a logo in its purest form: a monogram by graphic designer Niels Meulman. By taking account of the application of the logo in advance (by means of a brand stamp and laser technology), the characteristic ‘bridges’ in the monogram are not only characteristic but also very useful in all communications as a brand or template.

2015

Holland Festival Thonik

The logo for Holland Festival by Thonik. Based on this logo, typographer Paul van der Laan from Bold Monday developed a complete alphabet that became a strong starting point for a campaign. The logo (also font) - inspired by the classic Glaser Stencil font from 1970 - offers space for annually varying thematic, colorful interpretations. In particular, the simplicity of the idea (HF ligature + stencil) in combination with a perfect execution at detail level, ensure that the logo is not only widely applicable, but that it is also always clearly recognizable.

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