If there is one place where brand and emotion come together, it is in football. This club logo has served until 1990. Then it was replaced by a logo against which there is still a lot of resistance. It is a textbook example of how it should not be done. Something that feels authentic and therefore has a lot of emotion, has been replaced by a corporate thing that your main target group alienates from you. The current logo reflects exactly what the club is at this moment: a listed company. It has been around for almost 30 years now, and is certainly not bad, but maybe it's time to make football more important again than money. Then this great logo can return again.
Ralph BoomsStudio Ralph Booms
In 2010 I designed the logo for Tan Wellness. Tan combines regular (Western) medicine with (oriental) acupuncture. Already during the first interview with Tan I scribbled my design on a piece of paper. I copied and mirrored the letters 'TAN', turned them and stuck them together. At the 'A' I removed the sleeper and created a logo that contains both Eastern and Western characteristics. A design process is every time a delivery. But sometimes everything falls together.