I love logos with a simple effective story, and that expresses such a strong personality. The Pirelli logo has a rich history. The stretched letter P represents the high degree of flexibility and stability of the product: rubber, and later the rubber tire. You can even discover a race track in it. The typographic design also has something fascinating. The stretching of letters creates a disharmony in the typeface, that normally counts as a typographical mortal sin. I really like deviations which creates a unique starting point. This logo is already over one hundred years old. It is fair, clear, humorous, simple, powerful, alienating and iconic to this day. A beautiful personality.
Rijksmuseum Boerhaave introduces you to the intriguing world of science. The new identity is dynamic and emphasizes the fascination for research and experiment. The scientific process and looking at research objects differently is visualized in visual experiments. The logo has become a successful abstraction of the lust for research and curiosity.