I bought a new logo this weekend. I usually have size 44, but with this logo it is always a bit more crazy enough. The Adidas logo has had multiple versions. It started with three loose stripes that later, in the seventies, were captured in three leaves. The current logo looks like an angular obstacle of three blocks. Quite a challenge to run on it. They also lean to the left. Against the reading direction. Somehow I love that angularity of Adidas. Nice black / white. It has just that little bit more inability than Nike (which blows along with the wind).
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!