The logo of Het Balletorkest was created by design studio Lesley Moore. It’s so effective in all its simplicity. When you look at it, you hear the music swell, you can see the ballet dancers lifting each other up in the air. It's such a vibrant logo, resonating with the movements of the dancers, while at the same time referring to sheet music, to waves of sound. It feels light and smart, without being ̒clever’. The English version of the logo works as well as its Dutch counterpart, because the concept is so easily translated. It really feels more like a way of thinking, a philosophy, which happens to express itself in the form of a logo.
Rosan DekkerStudio Hudson
Lauwer is a contemporary art gallery in The Hague. The logo tells a lot about the way we think about design – we see it as the outcome of a thought, rather than a monument in itself. For Lauwer, we wanted to design something that reflects the attitude of the gallery and her owner. We chose to work with the playful GT Haptik typeface to create a visual identity that felt both young and inviting. The logo is shaped like a laurel wreath, referring to the gallery's name, which translates as Laurel. There's really not much more to it, and maybe that's why we like it so much. We enjoy logos that aren't over-complicated, but instead feel simple and breezy.