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A logo designed for a new line of women's cycling clothing. Elements of the logo are reminiscent of a bicycle, the corner of a frame is incorporated in it and the overall design looks like a bicycle chain. The logo is mostly used to make it look a bit Asian - the name CocoCyclo originates from Asia, and it is also the tough style of the Japanese fixed gear community that has been incorporated into the identity. Why is this my favorite logo? This was a brand where I could put my heart and soul in: working with a customer who trusted me 100% and a brand story that I can support.
In addition to a whole host of other iconic logos that I love - such as VIAO (by the same designer), Apple, FedEx and the old Pinterest logo - this is a logo that is still childhood sentiment for my generation. It has everything that I like about a logo: simple, clear and recognizable. There is depth and in my opinion this logo is timeless.