Wouter Friso


Gkazas is a Dutch / Greek manufacturer of authentic organic olive oil. To realize the company's growth ambitions, the help of design agency Today was called in. We developed an entirely new brand identity, visual language, packaging and website. Part of the entire process was of course the new logo. One of the preconditions herein was a strong communicative effect on the packaging. That is why we searched for a powerful visual icon, simple but not simplistic. In logo design the challenge is touching the core. In our opinion we have succeeded with a distinctive symbol that connects both origin and product.

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