Logo Museum Amsterdam

Yew Kee Chung


Formerly the Amsterdam Historical Museum, Amsterdam Museum was positioned as the cultural heart of Amsterdam’s stories and ongoing journey. The logo depicts a heartbeat of the city and coming together as an international, diverse community. The seemingly simple mark features ‘Amsterdam’ positioned at the arc and angle of the 3 central canals where the city radiates out from. ‘Museum’ completes the circle in a serendipitously effortless way. I’m proud to be a part of this creative process working with some of the most brilliant people in the creative and cultural industry. As a Singaporean die-hard fan of Dutch design, it’s an honour for my team’s work to be a part of my European home’s cultural history.

Submit your favourite logo’s!

  • What is the best logo you ever designed? Do you know why?
  • Which logo from another designer do you think is the best logo ever? Why is that?
  • Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!