The retired Northwest Airlines logo by Landor Associates, it’s a brilliant piece of design where all creative stars align as you can read it so many ways. The logo is both an ‘N’ and a ‘W’ on a circle representing the globe. The triangle sits beautifully on the circle becoming a needle pointing northwest in a ‘compass’. I wish I’d designed it for the American air carrier!
Submit your favourite logo’s!
- What is the best logo you ever designed? Do you know why?
- Which logo from another designer do you think is the best logo ever? Why is that?
- Think carefully! You can only submit one contribution. Don’t take it lightly, but do some real soul searching. Who knows what else you will find!