Results
All 9 Dutch top sectors are united, except those from the creative industry. After the crises, many talents started for themselves. They have difficulty profiling themselves, and that also applies to the creative sector. We came up with City of imagineers, an interest group for the image industry. The start took place in Breda, where we were able to inspire local government and industry for the added value of creativity. In the meantime, mutual cooperation brings quality and recognizability to a higher level. Members are proud to wear the logo.
‘The logo for unlimited possibilities. An astronaut suit; a spaceship; everything you wear with pride. This is bigger than ourselves, this is the future’, says 6-year-old Yurr. This is the minimalist, modern version of the ‘meatball logo’ (just Google it). Unfortunately, the implementation was not tactical. Client: (long pause) 'I just don’t feel we are getting our money’s worth!’ Both logo versions were used side by side. Nowadays only the ‘meatball’.